Asking people to take a high-intent action before they fully trust you kills your show rate, here’s ...

Which coach am I exposing today? Tom Cruise. Tom Cruise? OK, this one really surprised me. So this is his funnel right now. Most of his traffic comes from Instagram where he's got 300,000 followers and he's sending all that traffic to a webinar opposite right here. Once they register, they get sent to 127 dollar one time offer and whether they buy it or not, they get sent to a pre training page right here. He's just setting some expectations. Then he's going to send some nurture and e-mail reminders. He sends 4 nurture emails and then four reminder emails on the day of the webinar. Now what is actually weak here? So his rules get attention fast, but they don't build enough trust or conviction. So more low intent leads are entering his funnel, which means fewer are commits enough to even show up. So more low intent leads are entering his funnel, which means fewer are committed enough to even show up. Sharp rate and conversion rate are probably suffering from this. The short rate and conversion rate are probably suffering from this. Now the real issue is he has low trust because he's just pushing people from reels and a high commitment asked to show up to a live webinar. And people aren't going to sacrifice their time for something they don't even believe in. They're just going to look for the easiest exit. Now the quickest and easiest way to fix this is by implementing long form content on YouTube. So this is YouTube channel at the moment, it's basically nonexistent. It's got 2 videos from four years ago. He's got 2 videos from four years ago. And this is a huge issue for him because YouTube is the nurturer. And this is a huge issue for him because YouTube is the nurturer layer. So when we look at Instagram, you're uploading 30 to 62nd long videos. With YouTube, you're aiming for 20 plus minutes. And that gives you more time to build trust and makes the webinar. With YouTube, you're aiming for 20 plus minutes and that gives you more time to build trust and that webinar actually feel worth attending. And that's the webinar actually feel worth attending and brings warm up better qualified leads to the webinar should actually look like sending all his Instagram audience to his YouTube and then that YouTube audience that's been nurtured to the webinar reminding them to attend through the emails and then close is gonna improve his qualification is gonna improve his show rate. And that gives the webinar should actually look like sending all his Instagram audience to his YouTube and then that YouTube audience that's been nurtured to the webinar, reminding them to attend through the emails and then close is gonna improve his leave qualification, is gonna improve his show rate. It's gonna be more believe before the webinar which all leads to a better conversion potential. It's gonna be more belief for the webinar, which all leads to a better conversion potential.